Google confirms ‘tweaks’ to #search results but no major updates.
GOOGLE has launched a new improved search service on mobile devices which introduces article carousels that groups the most relevant content from within a single website together.
If you run query on Google on your mobile, you’ll see the freshest, relevant content from within a single website grouped together in one easy-to-scan place.
1. Emphasis on ROI, not keyword rankings.
Simply ranking for keywords doesn’t mean your SEO campaign is successful. Keyword ranking reports can be made to look impressive and many SEO companies will even target low competition keywords (that have zero value) just to say, “Check it out – your website is ranking number one!” Offshore Software Development Companies are trying to increase flow of content marketing and keyword strategies.
2. Create well thought out content assets that earn links.
After the dust settles from every update and algorithm change throughout the years one thing never changed: inbound links are still the most influential signal of trust and authority. This isn’t going to change anytime soon
3. Optimize your website for mobile traffic.
ComScore predicted that mobile traffic would surpass desktop traffic in 2014, and their prediction was right on point. Google has always made it clear that they feel responsive websites provide the best experience for their users. Now there is a “mobile-friendly” designation in the search results next to websites that are indeed mobile friendly in the eyes of Google.
4. More laser focused social media engagement.
Many small businesses sign up for every social media site and share their content everywhere. Social media is now a legitimate marketing channel as well as an online customer service channel. Your social media audience expects your business to engage with them on a more personal level.
5. Look beyond just Google.
Could 2015 be the year that Bing, Yahoo or DuckDuckGo take more market share? This is the million-dollar question each year, but recent developments suggest that it is very possible.
Unfortunately, when discussing how social media marketing can influence your Google keywords rankings, most search marketers leave out the details. Rather than discussing exactly how and why increased social media marketing attention can improve your Search Engine Optimization, it’s written off as a generality, leaving social media marketers to wonder whether their strategies are actually effective.