In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to Search Engine Optimization Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search. Software Development Companies are trying to increase brand promotion through content marketing.
This presentation explains why and outlines content curation best practices for SEO.
Guillaume Decugis’s insight:
We’ve read a lot of things on the impact of content curation for SEO – including a lot of confusing things, particularly around duplicate content which is by no means content curation. So we wanted to set the record straight and compile (curate?) the list of benefits for SEO that good content curation brings as well as best practices to follow.
Please add your own thoughts and feedback to the discussion.