Trends that will lead to the top of the digital marketing charts and help you stay in with increasing competition even online.
This is CES week, when the consumer electronics industry, and some of the tech industry, descends on Las Vegas like digital locusts to show off new wares. I’ll be there again, as I have been for many, many years. And my Verge and Re/code colleagues will have great, wall-to-wall coverage.
What strategies are you employing to help guide your digital marketing efforts?
A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They were doing digital marketing, yet there were no clearly defined objectives or goals. Does this seem a little crazy to you?
In our experience helping businesses large and small, we’ve also found that most businesses don’t have a digital marketing plan (or a marketing plan of any kind, in many cases). Unfortunately, smaller local businesses are often the worst offenders here. Micro budgets require a solid ROI, but cutting corners leads to weak results in search marketing.
“If your business is not on The internet, then your business will be out of business” -Bill Gates
Web design today is not just about an artful depiction of your website but includes the website working structure, its User Interface and website blueprint. The design of website represents the success of the company sales and increases its brand reputation. A well-built website not only increases company’s prominence but also generate high traffic and gives better conversion rates.
Microsoft has started rolling out its lightweight project management tools, Planner preview to Office 365 First Release customers, a new experience in Office 365 that offers a simple, visual way to organize teamwork. Although primarily designed for business use, Office 2016 users can also use Planner to plan vacations, creative projects and more
In addition to task management, Planner makes it easy groups share files, discuss workloads, your team to create plans, organize and assign work, and conduct chat sessions. Think of it as a virtual boardroom for team meetings
The Planner preview is available to First Release customers who have Office 365 Enterprise E1, Office 365 Enterprise E3, Office 365 Enterprise E4, Office 365 Enterprise E5, Office 365 Education, Office 365 Education E3, Office 365 Education E4, Office 365 Business Essentials and Office 365 Business Premium
As 2015 comes to a close, it’ll be remembered as a year full of surprises. Who thought back in April that the New York Mets would make the playoffs (along with the Chicago Cubs) and somehow make it to the World Series? While Microsoft was on pace to have a good year when 2014 was coming to a close, it was hard to imagine Redmond would gain such a high level of respect and dialog among so many longstanding critics.
If Goldman Sachs’ mea culpa last week wasn’t enough, when I picked up this week’s issue of Barron’s magazine, which is my Saturday morning ritual, I glanced at the cover and saw the headline, “The New Microsoft,” with Satya Nadella’s photo plastered on it. Usually when a company is featured on the cover of Barron’s, it’s because it has determined its stock is going to soar — or crater. In this case it was the former. Noting that since Nadella has taken over, Microsoft’s shares are up 48 percent — 67 percent if you go back to the day his predecessor Steve Ballmer announced he was “retiring,” it has emerged again as a growth company whose shares could jump another 30 percent. The article suggests, while Amazon’s AWS cloud business is Microsoft’s most significant competitor, the growth of Azure will give it a run for its money. At the same time, the author suggests Microsoft is a beneficiary of Amazon’s growth. In April, Amazon disclosed AWS’s revenues and profits for the first time, and its shares have since grown 70 percent.
Every business should have but one goal: to be an authority in its industry.
You might think the number one goal should be gaining new customers or making more sales. Obviously, that’s what any business wants. But businesses pursuing sales are often left in the dust by the businesses who are actively seeking to be industry authorities. That’s because sales and customers are like love — they are usually found when you’re not looking!
The phenomenon is new, but it is most effective and modern strategy marketing strategy nowadays. Social media marketing strategy has become a vital part of a business marketing strategy that is striving to reach the top the market.
According to the current report, there are 20 mn active users on Pinterest, nearly 241 mn on Twitter, 1+ bn on Facebook, almost 200 mn on Instagram, 540 mn on Google+ and 300 mn on LinkedIn and the number increasing rapidly each day. It is evident with these statistics the enterprise’s absence on social media can loose him the double the sales that he earn by traditional marketing.
Microsoft has gone all-in with its Azure Redis Cache service and plans to stop offering a couple of alternative cache services next year.
Microsoft will end its Azure In-Role Cache Service and its Azure Managed Cache Service on Nov. 30, 2016. Organizations should switch over to using Microsoft’s Azure Redis Cache service instead as it “provides more features and a better value overall,” according to Microsoft’s announcement late last week.
Redis is an open source NoSQL key-value database. Microsoft runs it as a service as part of its Azure cloud resources. The Microsoft Azure Redis Cache service is typically used by organizations with Web applications that need persistent data access for their operations, such as applications that perform financial transactions online.