UX writing is a part of what any good digital copywriter does, and a UX focus should pervade everything that we do.
Writers span the process of making a website in a unique way. In the early stages, writers work with the project’s user experience (UX) designers to develop and express functionality. Sometimes this functionality can be complex or completely new, so they find ways of making it easy to understand. Later on, writers hunt for interesting and engaging ways of expressing a brand, ideas and the information contained by the product. These words need to interface with other design elements to create a cohesive, consistent and useful experience. Looked at another way, writers are designing libraries from scratch. Not only are they developing the categorization system, but they’re also writing all the books that the system arranges.