Every business should have but one goal: to be an authority in its industry.
You might think the number one goal should be gaining new customers or making more sales. Obviously, that’s what any business wants. But businesses pursuing sales are often left in the dust by the businesses who are actively seeking to be industry authorities. That’s because sales and customers are like love — they are usually found when you’re not looking!
The phenomenon is new, but it is most effective and modern strategy marketing strategy nowadays. Social media marketing strategy has become a vital part of a business marketing strategy that is striving to reach the top the market.
According to the current report, there are 20 mn active users on Pinterest, nearly 241 mn on Twitter, 1+ bn on Facebook, almost 200 mn on Instagram, 540 mn on Google+ and 300 mn on LinkedIn and the number increasing rapidly each day. It is evident with these statistics the enterprise’s absence on social media can loose him the double the sales that he earn by traditional marketing.
The question comes to ‘Why not a digital marketing strategy?’
Today’s era is Web Era and every business has to associate with web to reach its potential customers/clients.
Digital marketing is most evolving median that contributes to increasing brand identity of a product/brand or organization at a low and economical price.
With an increasing rate of people moving online rather it seems Google is the first step of any business transaction or research to obtain product information.
In the 21st century, our world is becoming digital. So, we also have to be present on digital world. Whether its big or small business, it needs digital marketing to reach their potential customers. Avant-garde digital marketing need strategically work. In this competitive business environment should be ready by wearing an armour of digital marketing. All business wants to be easily visible to their audience, then they have to go the extra miles.
Our honorable PM launched the Digital India week on 1st July, 2015 . Digitization spreads much faster all over the world. So, all sectors need to grow parallel with the world to make it successful.
Just because someone visits your website doesn’t mean they are ready to buy. Your sales life cycle will vary depending upon the nature of your business. However, one thing is evident in the recent times; the old style of advertising is just not working any more. Customers now-a-days do their research before they buy. It is no longer about bombarding people with heaps of advertising and they will buy idea. There are just too many options out there and customers are becoming an expert in ignoring you. Simply put, the old style sales model is broken. So, what’s the alternative?
Are you unsure about best way to manage your company’s social media presence?
Here are 7 Simple step to help you get more traffic
1. Post Regular Update
It seems obvious but no one like to see that Page they have landed on hasn’t been updated since 2006!
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to Search Engine Optimization Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search. Software Development Companies are trying to increase brand promotion through content marketing.
Google confirms ‘tweaks’ to #search results but no major updates.
GOOGLE has launched a new improved search service on mobile devices which introduces article carousels that groups the most relevant content from within a single website together.
If you run query on Google on your mobile, you’ll see the freshest, relevant content from within a single website grouped together in one easy-to-scan place.
